The 1960s featured a number of diverse trends. It was a decade that broke many fashion traditions, mirroring social movements during the time. Around the middle of the decade, fashions arising from small pockets of young people in a few urban centres received large amounts of media publicity, and began to heavily influence both the haute couture of elite designers and the mass-market manufacturers. Examples include the mini skirt, culottes, go-go boots, and more experimental fashions, less often seen on the street, such as box-shaped PVC dresses and other PVC clothes.
Mary Quant popularised the mini skirt, and Jackie Kennedy introduced the pillbox hat; both became extremely popular. False eyelashes were worn by women throughout the 1960s. Hairstyles were a variety of lengths and styles. Psychedelic prints, neon colors, and mismatched patterns were in style. In the late 1960s, The hippie movement also exerted a strong influence on women’s clothing styles, including bell-bottom jeans, tie-dye and batik fabrics, as well as paisley prints.
In the early-to-mid 1960s, London “Modernists” known as Mods influenced male fashion in Britain. Designers were producing clothing more suitable for young adults, which led to an increase in interest and sales.
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