What’s at stake in Melania Trump lawsuit: The first lady’s reputation, earning potential

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( CNN) First lady Melania Trump is — in and of herself — a “brand, ” one that could elicit lucrative endorsement possibilities, according to a suit refiled by her attorneys on Monday.

The lawsuit, filed in New York Supreme Court, argues a now-retracted Daily Mail Online article published last August that falsely alleged the first lady once worked for an bodyguard service has injury her reputation to the tune of many millions of dollars. She is seeking compensatory and punitive damages of at least $150 million, according to the filing.

“( Melania Trump ), as an extremely famous and well-known person, as well as a former professional model and brand spokesperson, and successful businesswoman” had the opportunity to potentially earn millions based on the fact that she is “one of the most photographed women in the world, ” according to the suit.

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