TFW you get personalized Air Monarchs.
Image: Matt Slocum/ AP
No disrespect to the Steph Curry signature sneaker that
melted the internet last June, but Nike’s Air Monarch IV has always been the most dad-ass dad shoe.
Now thanks to Seahawks coach Pete Carroll, who results Seattle into the NFL Playoffs this weekend the Air Monarch just became even more dad. And the haters said it couldn’t be done!
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Before we plunge forth, let’s briefly recap the Air Monarch’s credentials as, well, the ruler of all dad shoes. It’s a piece of( ostensibly) athletic footwear that is chunky, bland and not exactly cutting-edge. It’s a shoe sized not just in traditional durations but in widths as well. It’s also a shoe that is by all accounts exceedingly comfortable.
Behold the dad-ness below.
So legendary has the Air Monarch’s dorkiness become, in fact, that
Complex wrote two years ago that the model had become a “parody of itself.” There’s even an Instagram account that chronicles Air Monarch sightings in the wild. What the Air Jordan is to uber-hip sneaker-heads, the Air Monarch is to the Dockers-wearing over-5 0 decide.( And don’t think those fogies aren’t buying them the Air Monarch is reportedly among Nike’s best-selling shoes, flame emojis or no flame emojis .)
Carroll, Seattle’s 65 -year-old coach, is a notorious Air Monarch die-hard. He operates practices in them. He wears them off the field. He sports them on the sideline during games. When Seahawks players dumped Gatorade over Carroll’s head to celebrate winning Super Bowl XLVIII? Yup, those were Air Monarchs on Carroll’s feet soaking up the electrolytes.
During the most recent off-season, Seahawks equipment administrators tried to get Carroll to
upgrade his footwear to something a little more suave. But he remained loyal and maintained the Monarchs.
On Friday, a day ahead of the Seahawks’ opening game in the NFL Playoffs, Nike rewarded that loyalty.
In the process, the most dad-ass dad shoe of all dad shoes somehow became even more dad.
B/ R Kicks, is a look at a Carroll-exclusive version of the Air Monarch that Nike produced for the Seattle head man. Emblazoned on the tongue is “ALWAYS COMPETE, ” one of Carroll’s go-to coaching phrases.