Blog

Sindy doll revamped and back in the shops at Tesco – BBC News

Category: Blog
80 0
Image copyright TESCO Image caption Sindy first hit the plaything marketplace in 1963

The Sindy doll, one of the most popular toys of the past 50 years, is making a comeback after being revamped by Tesco.

The supermarket has given Sindy a new look and induced her seven inches taller.

Sindy was created as a British girl-next-door alternative to the more glamorous US Barbie doll and at the peak of her popularity in 1985 had an 80% share of the way doll market.

“We’ve restored her beautiful and unique look, ” said Tesco’s head toy buyer Dawn Lavalette.

“We worked with our own top fashion designers to come up with a astonishing new scope of clothes.

“We also think that many mums out there, who were fans of the original doll themselves, will secretly want one too.”


Sindy timeline

September 1963 – Sindy is born! Exeter company Pedigree Toys launch the doll with a range of clothes and accessories to match the fashions of the time, including her Weekender outfit – Sindy is born! Exeter company Pedigree Toys launch the doll with a range of clothes and accessories to match the styles of the time, including her Weekender outfit 1966 – Sindy is not a only child, as she is joined by little sister Patch – Sindy is no longer an only child, as she is joined by little sister Patch 1971 – A remodelled Sindy reaches the stores – A remodelled Sindy reaches the shops 1975 – The Sindy styling head is introduced with hair that can be washed, set and shampooed! In the same year, a fully-jointed active body, garmented as a ballet dancer, is launched – The Sindy styling head is introduced with hair that is likely to be washed, defined and shampooed! In the same year, a fully-jointed active body, dressed as a ballet dancer, is launched 1981 – Sindy currently has her own three-floor mansion with roof garden and outdoor lift Image caption Sindy dolls through the years

Leave a comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Categories

  • No categories
STAY UP TO DATE
Register now to get updates on promotions and coupons.
%d bloggers like this: