Instagram influencers told to clarify paid-for ads, while health asserts are taken down after advertising breaches
Consumer protection bodies in the UK and US are increasing their crackdown on Instagram “influencers”, in an attempt to rein in the big business being done covertly on social media.
Instagram’s popularity with young person, and women in particular- in April it reported 700 million members– contribute to a roaring trade between marketers and so-called influencers with large and engaged followings. Members of the Kardashian family, who promote a range of products from “detox” tea to waist-training corsets to their tens of millions of adherents, can reportedly command as much as $500,000( PS370, 000) per post.
But even lower-profile celebrities can make a profit from the photo-sharing app owned by Facebook.
Elizabeth Olsen, who plays an influencer in the forthcoming film Ingrid Goes West, has attracted 745,000 adherents since she joined Instagram for the first time in May, telling the LA Times:” Financially, it’s a brilliant opportunity. I was only hurting my opportunities by not participating .”
With many paid-for promotions not disclosed, the blurry line between ads and heartfelt recommendations has led consumer protection bodies to take action against influencers for pushing brands they have received pay from.
In the UK, influencers have had to identify ads with the hashtags “# ad” or “# spon”( sponsored) since 2014. In April, the UK’s Advertising Standards Authority( ASA) found the makeup blogger Sheikhbeauty to have breached the CAP Code for non-broadcast advertisements by failing to clearly label a post about a herbal detox tea brand as an advertisement.
This week the ASA ordered the reality television personality Sophie Kasaei to remove her own photo of the Flat Tummy Tea she had shared with her 1 million-plus followers in March.
Though Kasaei had appropriately labelled the image an advertisement, the ASA upheld two issues with her post in its ruling on Wednesday.
Kasaei’s assertion that the tea could reduce water weight was found to be in violation of rules for marketing containing nutrition or health claims. In the second part of the ruling, the name “Flat Tummy Tea” itself was found to have infringed regulations because it did not make reference to a health or nutrition assert that was authorised on the EU’s register.
Shop till they drop!
The next day, the KUWTK superstar and the musician continued their love affair with a trip-up to The Galleria in Houston!
According to witnesses, the hip duo went to Cline where the store closed down just so they could look at pricey clothes in private! The source added 😛 TAGEND
“They were holding hands and they were definitely all over each other.”
Sadly, there are conflicting reports regarding their shopping date. Another spectator said the Instagram diva and the rapper demonstrated no signs of PDA, and left the boutique empty handed.
Miz Jenner and Scott first sparked dating rumors when they were spotted getting cozy during the first weekend of Coachella.
Sorry Tyga! Looks like Ky has moved on!
[ Image via Getty Images .]