Melody Ehsani has a peaceful but assured voice that’s a refreshing departure from my often too-loud pitch. Chalk it up to incessant New York City sirens.
The Los Angeles-based designer and Itake a minute to trade laughs about the three tries it took before ourschedules fell into sync.
I’m immediately entranced by how she’s so calm with such an overwhelming schedule.
To be clear, the only thing typical about Ehsani’s day is the constant motion, and she seems to prefer it that way.
“When Im doing design, Im really excited about the potential of whats happening. Im constantly inspired, ” Ehsani admits.
The footwear and jewelry designer is hands-onthroughout every step ofher self-titled brand. However, her ability to stay laser-focused on both the business and creative sides of her art leaves little time for purposeless leisure.
Ehsani rises at 7 am topray and meditate. Then, she manages some sort ofexercise.
Before lunch, she tackles her ever-growing email inbox and throws herself into various to-do listing undertakings. They could range anywhere from overseeing production to sourcing the documentation and receiving fabrics.
If necessary, she meets withsewers, casters, molders or anyone else who plays a role in her burgeoningempire.
Directly after this bellow, she’ll jet off to someforeign country for work. Roughly two months after that, Ehsani will announce the release of her third highly-successful sneaker and apparel partnerships with Reebok.
Celebrities clamor to rock the soulful pieces.
“Its hard for me to distinguish myself from the brand, ” Ehsani, who established her company in 2007, says. “Its the things that I think are really cool in my environment mashed up with my personal journey on this globe as a woman living in LA. Whatever the experience is, whether its emotional, spiritual or physical.”