In the world of “buy one give one” social enterprise companies, TOMS one of the first companies to conquer the space reigns supreme.
The company, known for its stylish shoes and accessories as well as its emphasis on social good initiatives, only released a new line of products: Woven watch bands made for the Apple Watch. Sales of the straps benefit TOM’S Give Time initiative, which aids the organizations SolarAid and Solar Sister and help provide solar energy to underdeveloped nations in Africa. TOMS will donate the equivalent of one year’s worth of solar power for each watch band sold.
Not only are these watch straps a feel-good buy, they’re quite dapper to boot.
The straps come in two cost tiers: Utility ($ 49) and Artisan ($ 75 ). The Utility bands feature durable grosgrain textile and leather detailing, while the Artisan straps feature full leather backing for a slightly more luxe looking and feel.
Check out a few sneak peeks at the straps below.