TOMS introduces new Apple Watch bands to induce the world a little brighter

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In the world of “buy one give one” social enterprise companies, TOMS one of the first companies to conquer the space reigns supreme.

The company, known for its stylish shoes and accessories as well as its emphasis on social good initiatives, only released a new line of products: Woven watch bands made for the Apple Watch. Sales of the straps benefit TOM’S Give Time initiative, which aids the organizations SolarAid and Solar Sister and help provide solar energy to underdeveloped nations in Africa. TOMS will donate the equivalent of one year’s worth of solar power for each watch band sold.

Not only are these watch straps a feel-good buy, they’re quite dapper to boot.

The straps come in two cost tiers: Utility ($ 49) and Artisan ($ 75 ). The Utility bands feature durable grosgrain textile and leather detailing, while the Artisan straps feature full leather backing for a slightly more luxe looking and feel.

Check out a few sneak peeks at the straps below.

Utility TOMS Apple Watch band in Olive

Artisan TOMS Apple Watch band in Black Diamond

Utility TOMS Apple Watch band in Dusty Pink

The effort isn’t TOM’S first foray into accessories beyond shoes: Though the brand is arguably most widely recognized for its slip-on style flats and sandals, it also constructs eyewear and bags. Oh, and interestingly, coffee.

The new Apple Watch initiative arrives just in time for the vacation shopping season, inducing the world a little bit brighter one band at a time.

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