You Should Know Amy Landecker, the Secret Weapon of Transparent

We’re not picking favourites, but Amy Landecker’s Sarah is the best Pfefferman. The actress chats Season 3, detecting success in her forties, and the show’s effect on her own life.”>

Ballet. Adopting a husky, almost sultry voice, actress Amy Landecker is reenacting the performance that earned her a SAG card and $10,000.

One word. $10,000, Landecker laughs, returning to her more musical, Chi-cah-go cadence. It was a Tampax commercial, and Landecker provided the echo of a voice: Ballet. Until her mid-thirties, Landecker stimulated her living working in theatre in the Windy City and doing voiceover for commercials, likely thousands, she calculates.( Among other things, she happens to be Julia Roberts’s voice double. Really .)

Shes aware of the pinch-me clich that takes over when an actor experiences a moment of kinds. But pinch her, dammit, because Landecker doesnt mind revel in her recent on-screen successnow that she is, in her sentiment, fortunate enough to be in her mid-forties while experiencing it.

Currently, Landecker can be seen in the third season of the award-winning slapstick Transparent . Afterward this fall, she makes her debut in the Marvel universe with a supporting role alongside Benedict Cumberbatch and Tilda Swinton in Doctor Strange .

I think being older and knowing who I am allows me to not lose my mind over it, Landecker, who has had memorable guest spots on Curb Your Enthusiasm , Louie , and Mad Men , says. I think if I was like 20 I would turn into Tara Reid or something.

Though, in a way, that would be perfectly Pfefferman.

We dont mean to cause a rift in that fictional Transparent household, but for our fund the most captivating performance on the phenomenally acted series belongs to Landecker, who plays oldest Pfefferman sister Sarah: a mom of two whose parents coming out as transgender detonates explosives that had, for years, been popping up all over Sarahs own life.

A divorce, a lesbian affair, another divorce, and an try at a spiritual reawakening afterward, Sarah darts through narcissism, a possible nervous breakdown, misguided compassion, and a BDSM fetish like her life is a precarious game of minesweeperthough she doesnt always was also able to dodge the landmines.

I hate when people say they dont like her, Landecker acknowledges, discussing Transparent fans opinions that the Pfefferman siblings are unlikable, selfish, privileged, and, to quote person or persons on Twitter, garbage humans.

I do get it, she says. I suppose human beings are funny, tricky things. And I suppose shes a really complicated, interesting one of those. Shes just trying to take the circumstances she was given in life and figure out a way to be happy.

In trying to find herself, Sarah demolishes nearly every relationship she has. But colored with Landeckers unusual mixture of earnestness and wryness, she ticks through each self-sabotage with a viscerally identifiable goodness, albeit one thats doomed by her absence of self-awareness. No matter how despicable the behaviour, theres a tracing in relatability in therea recognition of ourselves and our own impulses.

Its terrifying. And its what induces the character, and Landeckers unselfconsciously naked( sometimes literally) performance, one of the most interesting right now on television.

Families merely have so many secrets and dysfunctions, she says. It amazes me that everyone can suppose the Pfeffermans are bad people when, honestly, I challenge anyone to show me a family that doesnt have that kind of dynamic.

The Pfeffermans might be a heightened, comedic version of it, she continues. But theyre certainly not, I dont believe, outliers. Were kind of representative of what most people are like in a way.

She had that universality represented to her in a powerful way while shooting a pivotal scene in Transparent s current season in which Sarah, crushed by a piling stack of life frustrations, furies at her children. Full-throated, horrifying, ugly, screaming rage.

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It still gives me a cavity in my stomach, Landecker, who had just finished binging the season herself when we talked, says. Its not an easy emotion.

She was surprised, then, that when the scene was done filming the crew dedicated her a round of applause, the warmest shes ever received since to intervene in the demonstrate and shooting its countless uncomfortable, disclosing scenes.( Including one in which, mid-breakdown, Sarah robotically fees a microwaved Lean Cuisine while standing naked in a dingy kitchen in a rented apartment .)

I was like, wait a second. Arent I being hateful? she recollects. But individual crew members kept approaching her, saying that theyve been there, that one of their darkest moments as a parent was just acted out in front of them and that it devoted them catharsis.

Of course, thats the resounding topic, perhaps even purpose, of Transparent .

When Maura transitions and comes out to her family, its with the fear of asking will you still love me if? If I was different. If I let myself be happy. If I took this journey. Its a question that echoed in each of the Pfefferman children.

Season 3 evolved that question into a statement: Here I am. It was no longer about fretting if people like you. It was no longer about trying to please. It led to profound changes for characters on the prove, including for Sarah. As someone who lived in the character and contemplated these issues and statements, this change had just as profound an effect on Landecker as she resolves into her personal identity and professional success.

Season 1 I was like, Oh I need to get this publicist and this stylist and wear these heels, she says. She was in so much pain in the shoes she agreed to wear to the Golden Globes that she couldnt even enjoy herself. I was always in attires that I felt like werent me, she tells. I just felt like I wasnt myself.

She turned to co-stars Gaby Hoffmann and Judith Light, two women who have undeniably received and project who they are and how they want to be in the world, as mentors. Theyre different, Landecker tells. Light likes having her squad and her poised, polished, curated looking. Hoffmann is the opposite, and just as happy for it.

I had people tell me to not feed before events, she says. No carbs leading up. And I was like what am I trying to do? And Im on a show that does not care if I want to go grey, or if I want to gain 15 pounds. It would be bad on my reveal to get Botox. It would be bad on my display to wear a ton of makeup to look good, unless thats what I want to do.

She chuckles again.( She does that a lot ). Im somewhere in the middle of all that, she says. Im not Kim Kardashian and Im not Gaby Hoffman. This depict has helped me figure out who I want to be in that spectrum. But also in my own personal life, whats appropriate for me.

Landecker happened to be going through a divorce from journalist Jackson Lynch when she began production on Transparent , a life-imitating-art experience that forced her into intense self-evaluation. Shes since begun dating co-star Bradley Whitford, gushing about their relationship to People magazine at last years Golden Globes.

I learned about not just being with someone because I dont want to be alone, she tells. Being willing to be alone, and then find something that feelings right and only reaching for companionship for companionships sake. Not letting drama lead my life.

Thats very much Sarahs journey, too, she says, quick to point out the parallels she knows are obvious. And she continues, like Sarah, Im still a mess most of the time. I dont have the golden keys, you know?

Its then that we return to ballet, and the honors and opportunities shes managed to manifest for herself. She doesnt consider herself a Hollywood veteran, saying that because she stayed in Chicago to do theatre for so long she considers herself still very new to regular on-screen success.

To those who know her, the hot streak shouldnt be surprising, dedicated her hustle.

Theres a pseudo-famous story in which, after attending the AFI Awards for her breakthrough role in the Coen Friend A Serious Man , she passed up cocktails with Jon Hamm and Mad Men creator Matthew Weiner, who had cast her on an early episode of the series, in order to go to an audition. She booked the joba pilot that didnt airbut also squeezed in a chemistry read with Paul Reiser for the female lead in his NBC sitcom The Paul Reiser Show , which she also landed.

The big break, in true Hollywood fashion, was actually heartbreaking. Due to dismal ratings, her splashy network regular debut came to a crashing halting after only two episodes had aired .

That kind of high-stakes world, the one shes find the payoff for now, took some get used to. Before this, she was a Chicago theatre actress who counted herself luck if a couple thousand people ensure her in a play. Thats not to mention her voiceover run, for which she never heard any public or commercial feedback aboutwhich might be why she ventures that shes always been most comfortable behind the microphone.

The hardest adjustment is simply being a physical presence, like my body, my appears, just figuring out how to be vulnerable in that way, she tells of her on-screen success. Theres no hiding, you know? Youre truly out there. I entail my butt out there this year. My wrinkles. My dark circles. Im uncovered. Thats been really cool and liberating to do in my forties.

The fact that it came to me late allowed me to be freer, because I never got held up to a standard of a 20 -year-old version of myself, she continues. Im not someone who had to worry about aging on camera. I was already aged when I got there. After all, its been a long journey from the ballet.

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Amazon Launchpad comes to India

Amit Agarwal, Head of Amazon India, announces the India launch of Launchpad at a press event in New Delhi .
Image: manish singh/ mashable india

For its latest trick in India, Amazon aims to help startups in the country sell, marketplace, and deliver their products and gain more visibility.

Amazon announced Monday it is bringing its global startup program Launchpad to India. The India Launchpad portal is live with products from over 400 startups, of whom 25 are India-based.

The company has also partnered with Nasscom, Government of Maharashtra, Indian Angels network and several bodies and venture capitalists to help startups on policy and financial sides.

Through Launchpad, first unveiled in 2015 and now available in seven regions, Amazon partners with startups and sells their products on its giant ecommerce platform. Additionally, Amazon also helps startups marketplace and promote their products.

The program will also enable Indian startups to sell their products supervises, told Amit Agarwal, Vice President and Country Manager for Amazon India.

Some products such as Sphero and Eero had already been used Amazon’s Launchpad platform. The Launchpad has helped over 1,200 startups launch products worldwide, with over 4,000 products in storefront, Jason Feldman, Director Global Innovations for Amazon said at the event.

Image: Manish singh/ mashable india

“Amazon launchpad is a great step from Amazon for the startup to sell its product online through Amazon, ” told Parv Sharma, an analyst at Counterpoint Research.

We spoke with several of the partnered startups. True South, for instance, builds nutritious coffee powder in pouches that is ready for serving after a customer adds hot water.

Seven Sense Technology builds interesting electronic gadgets such as rings that serve as a fitness tracking device. A representative with the company told us that they previously launched their produced in the US and Europe marketplaces through Launchpad program.

Another startup called Lechal builds tiny cuboidal devices that can be added to shoes. These devices also serve as fitness tracking devices and involve charging once after 20 days of utilization. ‘Blink’ smartwatch from Bangalore-based Witworks, which was first unveiled in late September, has also been launched on Amazon Launchpad platform.

All of these startups told us that they also sell products through other channels, but are heavily relying on Amazon for discoverability and marketing. A representative with Amazon India emphasized that they expect to see plenty of more startups join the platform in the coming days.

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